GM has high hopes for the all-new 2014 Impala. It's a more upmarket, modern-looking and handsome car – one the neighbors might look at with an envious eye. And that's important because Chevy's flagship sedan needs to pull in private buyers, rather than rely on discounted fleet sales.
Its marketing treads a fine line between making a break with the past and beefing up America's half-century-long relationship with the Impala. So let's see how the "Mad Men" of the past portrayed it.
* CHEV! RO! LET! Three cheers for the people's choice
1967 Chevrolet Impala Convertible: A touch of glee to advertise the '67 model.
The 2013 Chevrolet Impala has big tires to fill.
* All new all over again
1966 Impala: The ride's jet-smoother, too. As for V8 power, say "Turbo-Jet 396!" Someone must have said "Hey, people dig jets!"
* We gave it wings and it flew.
1959 Chevrolet Sport Sedan: While other cars grew ever taller fins, the 1958 and 1959 Chevy sprouted wings. This evolved into more of a unibrow by 1961.
* Upside down
1971 Chevrolet Impala Custom: We suspect the ad executives were in fact lying on the floor of a bar when they came up with this one. The text actually seems to be about how great it is to advertise in "TV Guide."
* All new all over again!
1959 Chevrolet Impala: This is a theme Chevy's advertising revisits over and again — and one that is being revisited in 2013.
Anda sedang membaca artikel tentang
The art of Impala
Dengan url
http://solusiagarsehat.blogspot.com/2013/03/the-art-of-impala.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
The art of Impala
namun jangan lupa untuk meletakkan link
sebagai sumbernya
0 komentar:
Posting Komentar