Spending too much time on Facebook? Maybe a "shock" will set you straight.
Two Ph.D. students at MIT's Media Lab invented a contraption that gave them an electric shock through their keyboard every time they lingered on Facebook.
The "Pavlov Poke" proved so effective it temporarily rewired their mindless social media habit, said Robert Morris and Daniel McDuff.
"After a few shock exposures...my fingers no longer started spelling Facebook as soon as I opened a browser window. I still visited the site, but I wasn't dragged there by some mysterious Ouija-esque compulsion," blogged Morris.
The researchers then switched from a physical to an emotional trigger, through an automatic telephone harassment system. Workers recruited through Amazon Mechanical Turk were directed to call if the students exceeded their Facebook quota and yell a pre-written script designed for maximum humiliation.
"Yo, get off Facebook. You're the most pathetic loser I've ever seen," reads one script.
"Hey stop using Facebook. What the hell is wrong with you, you lazy piece of garbage," reads another.
"You're a dumb friggin' idiot you know that? Get it together."
Though their experiments were "somewhat of a joke", the students wanted to provoke a debate on technology design.
"Technologies like Facebook are addictive by design," wrote Morris, who cites a University of Chicago study indicating Facebook and Twitter are more addictive than cigarettes or alcohol.
"There is increasing evidence to suggest that, over time, Facebook reduces subjective well-being," he continues.
"Would you still use Facebook if it made you unhappy? Probably, if you're addicted to it."
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