How LinkedIn is the new frontier in online dating

Written By Unknown on Sabtu, 10 Mei 2014 | 23.16

For years, James hated online dating. The 30-year-old explains that even though most of his peers do it, he was always opposed to hopping on a Web site to find girls. The vice president of a private equity firm, who asked not to use his last name for professional reasons, says, "I've always felt that the various dating sites and apps are just too random — nothing is vetted."

Until now, that is. All of those notions flew out the window when the West Village resident heard about LinkedUp!, a new dating app that's synced to the user's LinkedIn account. Launched in March, the free app is similar to the mega popular dating app Tinder, in that it's GPS-based and users can view potential matches and "like" them if they're interested.

But unlike Tinder, which only shows headshots of potential dates, LinkedUp! also reveals each user's profession, hometown and alma mater; shows exactly how they're connected to each match via their LinkedIn contacts; and lets users filter preferences by gender, age, distance, industry and school — all crucial distinctions in James' mind.

"I value my professional career, and I know that people on this app do, too, otherwise they wouldn't be on LinkedIn," he says. "As a result, I feel like I'm finally being introduced to more quality, like-minded people."

Taylor, a junior at New York University, is also an online-dating convert thanks to LinkedUp! "I've never felt comfortable using other sites, because they don't feel safe to me — there are so many creeps on them. But I feel safer knowing this app is connected to LinkedIn. People are less likely to lie when their careers are on the line," says the 22-year-old West Villager, who wishes to keep her identity private.

But the reasons why James and Taylor are big fans of LinkedUp!'s accountability factor are precisely why many experts caution against using it. "Dating within your professional circles can get messy," cautions Alison Green, a Washington, DC-based career expert and founder of the professional advice blog askamanager.org. For instance, say you go out with someone knowing that you have a few colleagues in common. If things don't work out, says Green, your colleagues could end up taking sides and judging you, or perceiving you in a more negative light — even though what you do with your dating life shouldn't, in theory, impact your professional reputation.

Similarly, another danger is that potential suitors could ask you out because they want your job — not because they want you. "If you're working at someone's dream job, they could 'like' your profile as a clever way to gain entry into your world — not because you're their dream date," points out Emily Morse, a sex and relationship expert and host of the "Sex with Emily" podcast. True, other dating sites ask you to reveal your job, too, but the difference here is LinkedUp! attracts more career-minded people, so the chances of bumping into someone with an ulterior motive are higher, says Morse.

So, should you try to link up on LinkedUp!? "Since we launched in March, we've had tons of people go on dates," says LinkedUp!'s CEO, Max Fischer, 28.

And its users remain hopeful. "So far, I've just been chatting with guys, but I have three dates lined up for next week — one's a music guy, one's an investment banker, and the third's a chef," says Taylor. "I'm really excited to meet all of them — LinkedUp! has such an authentic feel!"


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