The heirs of two women who worked as "Aunt Jemima" are demanding a $2 billion cut of the popular pancake business.
Nancy Green's family along with the great grandsons of Anna Harrington claim Pepsi's Quaker Oats subsidiary exploited the two women without giving them their fair share of the revenue.
Quaker Oats and other companies "made false promises to Nancy Green … and Anna Harrington," the suit alleges, adding that whenever their "name, voice or likeness was used in connection with the products or goods, [the women] would receive a percentage of the monies or royalties received."
Green's heirs claim the woman who was born a slave in Kentucky in 1834 was the first Aunt Jemima, which has been criticized as a romanticized image of a slave women.
Harrington was selected for the role in 1935 because of her pancake mix, and two years later the company registered the trademark for the brand, the suit claims.
Quaker Oats turned to Harrington's youngest daughter, Olivia Hunter, in 1989, to update the look of Aunt Jemima, who no longer resembles a black servant with a red bandanna.
Chicago-based Quaker Oats denies Aunt Jemima was a real person and said the suit filed Aug. 5 in Illinois federal court is without merit.
"The image symbolizes a sense of caring, warmth, hospitality and comfort," said a statement from Quaker Oats, "and is neither based on, nor meant to depict any one person."
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