A Danish fashion magazine has made a public apology after running an image of an underweight model in its latest issue.
The photo in Cover magazine started trending on social media via the hashtag #covergate and spawned a Reddit thread called 'Corpse or model?', where thousands expressed their outrage over the model's emaciated frame.
Even politicians weighed in. Danish Tax Minister Benny Englebrecht took to Twitter to voice his disapproval.
"I seriously thought that the fashion industry had understood that anorexia is a problem that should be taken seriously," he wrote.
Cover magazine's founder Malene Malling apologized on the magazine's Facebook page, calling it a "sad day".
"I have not lived up to my responsibility as a publisher, woman and mother and am truly sorry. "At Cover we have, in all the years, worked to show an expanded beauty ideal," she said. "[To] show that you can be beautiful in various ages and various sizes. We have always sought to work with healthy girls. Just two months ago we had plus-size model Diana Graham on the front of the Cover, so it is certainly a subject we focus on."
French model Isabelle Caro posed in an Italian ad campaign called "No Anorexia" in 2007. She died in 2010 due to complications from anorexia nervosa.Photo: AP
The fashion industry is frequently criticized for featuring underweight models in runway shows, magazines and ad campaigns.
In 2010, French model Isabelle Caro died due to complications from anorexia nervosa.
She famously posed naked for an Italian ad campaign called 'No Anorexia' when she weighed just pounds, to highlight the dangerous and deadly effects of eating disorders.
In April last year, Aussie fashion designer Alex Perry said he made a "serious lack of judgment" by sending stick-thin model Cassi van den Dungen down the runway during Fashion Week.
Former Marie Claire editor Jackie Frank wrote to van den Dungen's modelling agency at the time, demanding to know why they had allowed her to work.
"When I saw those legs I nearly died. I rang the model's agent and said 'Why is that girl walking down the runway when she's clearly not healthy?," Frank told The Daily Telegraph.
Cassi van den Dungen denied she had an eating disorder, posting a photo of food to Instagram with the caption, "Lunch. Nice to have a break between shows. #lovefood #ilovemyjob #modellife #iamwhoiam #dealwithit."
This article originally appeared on News.com.au.
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