Hertz drivers better keep their eyes on the road.
The rental car giant has installed driver-facing video cameras in one out of eight vehicles as part of an upgrade to its "NeverLost" GPS navigation system, the company confirmed.
Hertz said the cameras, which are "inoperable" for now because the company doesn't have technology fully set up, are intended to improve service and allow drivers to video chat with a customer service rep.
But some consumers are concerned about what happens down the road. The technology has raised fears that the nation's No. 2 car rental company will spy on renters in the future.
A few concerned customers took to Twitter over the weekend to blast Hertz, prompting the company to respond.
"Hertz added the camera as a feature of the NeverLost 6 in the event it was decided, in the future, to activate live agent," the company tweeted on Monday.
Right now the company does not yet "have the technology to support an in-car video conference service," but when it does they cameras "could only be activated by renters at their sole discretion," the company said in a statement.
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