TiVo CEO Tom Rogers wants the TV industry to catch up with the music business — the post-digital music business.
Although the music industry's major players got "crushed," they survived, innovated and came out of it with the ability to deliver "an absolutely great consumer experience," he told an audience of media executives, bankers and investors on Wednesday.
TV could get to the same place in five years, Rogers surmised, provided it, too, concentrates on simplifying the consumer experience.
Right now there's OTT (over the top), OTA (over the air) and pay-TV delivery systems.
"It's not easy weaving all these technologies together," Rogers said at the Goldman Sachs' Communacopia conference in Manhattan.
The more challenging the technologies, however, the better it appears to bode for TiVo.
In Britain's complicated landscape, for example, Rogers said 60 percent of cable subscribers have "a TiVo-branded experience."
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