Fall box office rebounds from worst summer slump in years

Written By Unknown on Selasa, 21 Oktober 2014 | 23.16

Now that there's a chill in the air, the domestic box office is finally heating up.

After the worst summer season in eight years, Hollywood is headed for its best fall ever, raking in $1.04 billion in ticket sales since the start of September, according to media researcher Rentrak.

If that trend keeps up, the studios might even come within striking distance of last year's $10.9 billion domestic box-office record, said Paul Dergarabedian, Rentrak's senior media analyst.

At the same time last year, Hollywood had taken in $1 billion, with just a couple of weeks to go before wrapping up the fall season the first week in November.

Despite the autumn surge, the domestic box-office has some serious catching up to do after lagging last year's results. Year-to-date ticket sales are down 3.9 percent, at $8.258 billion, compared to $8.6 billion in the same period last year.

By all accounts, the summer was a disaster, down 20 percent compared to the year-ago period. For the first time since 2001, the blockbuster season passed without a single film raking in more than $300 million.

Adding to studio executives' summertime blues, attendance was down 5 percent during the four-month period compared to last year's results.

Fears that Hollywood would never dig out of its box-office hole deepened when Pixar's "The Good Dinosaur" and "The Fast and the Furious 7" were delayed until next year.

Things turned a corner in late September with a string of films that broke that $30 million opening-weekend mark, starting with "The Maze Runner," followed by "The Equalizer," "Gone Girl" and "Annabelle."

"I'm cautiously optimistic we can knock down the 4 percent and cut it in half to 2 percent and maybe even get it down to 1 percent if we get enough juice in the [holiday] box office," Dergarabedian said.

Ticket receipts for this month totaled $543.8 million as of Oct. 19, including $130 million last weekend alone, Rentrak figures show. That's a 26.2 percent uptick compared to the same week last year, when "Gravity" was No. 1 and still flying high after three weeks in theaters.

To be sure, Hollywood still has to come up with almost $2.7 billion in receipts to reach parity with last year.

Phil Contrino, Boxoffice.com's vice president and chief analyst, expects big numbers from space thriller "Interstellar," starring Matthew McConaughey and Anne Hathaway, set for release Nov. 5 and the final installment of "The Hobbit" franchise due Dec. 17.

But he doubts the box-office can best last year's record.

Four of the top 12 grossing movies last year — "The Hunger Games: Catching Fire" (Nov. 22), "Frozen" (Nov. 22), "The Hobbitt: The Desolation of Smaug" (Dec. 13) and "Thor: The Dark World" (Nov. 18) — were released in the last eight weeks of 2013.

"It's a lot to ask of any quarter and this quarter on its own will be very strong," Contrino said.

The last 10 weeks of this year will have their share of potential blockbusters, including: "Hunger Games: Mockingjay — Part 1" (Nov. 21), "Penguins of Madagascar" (Nov. 26) and "Unbroken," Angelina Jolie's WWII drama (Dec. 25.)


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